Property Marketing Plan

Audience

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

Audience

The target audience for your home is prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, videos, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers compared to its market competition. Buyers are evaluating your home against the others, so we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlighting features compared to another similar home for sale, connecting those features to the current trends in buyer preferences, and crafting the narrative to connect to the distinctive value your home offers.

Example: $600K South Charlotte Home in a Top School District

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home-buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

Metrics

Marketing

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

Zahn Group Marketing

Distribution

Your home may be marketed on the following platforms:

Examples of Zahn Group Marketing Distribution

Schedule

Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

Examples of our Marketing

Instagram

Facebook

Paid Ads